Berlei Discount Code - 50% Off June 2026

About Berlei

Berlei is a renowned Australian lingerie brand with over a century of history, founded in 1910 in Sydney by brothers Frederick and Arthur Burley. The name "Berlei" cleverly derives from "Burley," giving it a stylish French flair. Starting as a small corset company, Berlei has evolved into a leader in women's undergarments, pioneering innovations like the first maternity bra in the 1950s and specialized sports and post-surgery bras. Today, owned by Hanesbrands, Berlei focuses on quality, fit, and support, offering a wide range of bras, underwear, hosiery, and activewear in sizes from A to H cups. Committed to women supporting women, Berlei partners with Breast Cancer Network Australia (BCNA) since 2005, donating over 140,000 care kits to breast cancer survivors.

Berlei FAQs

What products does Berlei offer?

Berlei specializes in women's lingerie and apparel, including a variety of bras such as non-padded, contour, wirefree, sports, maternity, and minimising styles. They also provide underwear in shapes like full briefs, bikinis, G-strings, and boylegs, plus hosiery, tights, leggings, and socks. Brands under Berlei include Playtex, Jockey, Voodoo, and Sheer Relief, catering to different needs from everyday comfort to active support.

When was Berlei founded and what's its history?

Berlei was founded in 1910 in Sydney, Australia, by Frederick and Arthur Burley. It began as Unique Corsets Limited before adopting the Berlei brand in 1917. The company expanded internationally, establishing operations in New Zealand in 1923 and the UK later on. Known for innovative designs, Berlei introduced the maternity bra in the 1950s and has been a staple in Australian women's fashion for over 100 years.

Does Berlei have a membership program?

Yes, Berlei offers a membership program where you can sign up for free on their website. Members enjoy 10% off all purchases (on RRP, not combinable with other offers), free shipping Australia-wide, faster checkout, and easy order tracking. It's a great way to save on your favorite lingerie and get exclusive perks.

What is Berlei's partnership with BCNA?

Since 2005, Berlei has partnered with Breast Cancer Network Australia (BCNA) to support women affected by breast cancer. This collaboration has resulted in the development of post-surgery bras and the donation of over 140,000 My Care Kits to provide comfort and care post-surgery. Berlei's Pink Bra Collection also contributes to this cause, emphasizing their commitment to women's health.

How can I find the right bra size with Berlei?

Berlei provides a handy Bra Size Calculator on their website to help you find your perfect fit. They offer an extensive range of 59 sizes from A to H cups, including options for curves and sports. You can shop by size or use their fit guide. For personalized advice, check their Bra Fit Hub or contact customer support at 1800 269 561.

Are there any sales or discounts at Berlei?

Berlei frequently runs sales, including $25 off select bras and promotions on best-sellers like Barely There and Electrify ranges. Members get ongoing 10% off, and there are seasonal deals. Keep an eye on their Sale section for discounted items on bras, underwear, and more. Prices are marked down while stocks last, and they offer payment options like Afterpay, Zip, and Klarna.

What about Berlei's sustainability efforts?

Berlei is committed to sustainability, using 90% post-consumer recycled plastic for shipping bags and recyclable swing cards. They aim to reduce water and energy usage annually and partner with Givit to donate bras, reducing waste and supporting those in need. With 75% of management roles held by women, they emphasize ethical practices in their Australian-based, female-led design team.